Selbey Anderson Acquires Creative Agency IGNIFI

Simon Quarendon | March 16, 2021

Fast Growth Marketing Services Group Moves into Healthcare Market

Selbey Anderson today (Tuesday 16th March) announced that it had acquired IGNIFI, a creative agency specialising in Human and Animal Health, Pharmaceuticals and Biotech. Based in Sunderland, IGNIFI employs twenty-five staff who provide a range of services including marketing, creative, design and digital. The agency had a strong 2020 and will achieve revenues of £2.5m in 2021. Founders Dave Watson and Rob Phillips will remain in the business.

IGNIFI’s Rob Phillips and Dave Watson

IGNIFI is the second acquisition made by Selbey Anderson since December ’20 and follows the purchase of LAW Creative just before Christmas. The group has now achieved annualised revenues of £12.5m and employs 120 staff.

Commenting on the deal, Group CEO Dom Hawes said: “Some commentators believe that the 2020s will be the ‘decade of healthcare’. As a sector, it’s one we’ve wanted to be active in since we founded Selbey Anderson. But, finding the right fit, both for us and for an agency, is no easy feat. We got on with IGNIFI famously from day one and the agency now brings its deep sector expertise to the group, adding hugely to our capability.

“We’re also conscious that the creative, digital and tech sectors in the North East are growing fast and could offer further opportunities to the Group. We see our acquisition of IGNIFI as the first step in a longer-term strategy in the region.

“IGNIFI is doing some fascinating work in specific sectors within the broader healthcare area including animal healthcare, a global market worth $67 billion and wellbeing, a sector that, post-pandemic will be of enormous interest to consumers”.

Commenting on joining the Selbey Anderson Group, IGNIFI’s MD, Dave Watson said: “IGNIFI performed exceptionally well and continued to grow its overall business and service provision during 2020. Joining the Selbey Anderson Group at this stage of our development adds extra impetus and opportunities with a like-minded team who really value our independent thinking and client-first focus.”

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For more information contact:

Simon Quarendon, Group COO

Note to Editors
Selbey Anderson was established in 2018 and began trading in 2019 with backing from highly entrepreneurial private investors. It acquired Greentarget, Flagship PR and ORCKID in 2019 and The Creative Engine, Unity, BURN Marketing and LAW Creative in 2020. It has also founded Sharper B2B Marketing and Drum Horse, a shared services company that provides outsourced back office functions to the group.

Simon Quarendon

Simon Quarendon is a veteran marketer and communicator with a career spanning nearly 40 years. He has bought, built, sold, rescued, led and mentored just about every kind of creative communications agency in existence and run global accounts for the best in the world. Today, Simon runs the business end of Selbey Anderson, working across the group to make sure clients get the best and the agencies all prosper.